Monday, January 16, 2012

2011 Worst Year for Movie Attendance; My rant

News report on movie theater attendance stated 2011was the worst year since 1995.  This is NEWS?  There's the obvious technology (big screens, HD) that allows people to watch at home; not to mention the convenience of of downloading.  Theater tickets are way too expensive.  If you want popcorn and drinks you're looking at a cost that equals dinner for two at a fabulous restaurant.  
                Are newly  released films any good?  Yes - if you're between the ages of 13 and 18 - the apparent target audience for most new films.  HOWEVER - it is the over-50 crowd that represents a greater share of the population AND they are less-likely to have the latest whiz-bang technology. (The Descendants)
                Can we please get "points" for frequent attendance?  Every other industry is using this marketing ploy - why not theaters?
               Can 3-d save movie theaters as we know them? Or do they have to look hard at the mega-theater/block buster model and reinvent themselves.
               Even in expensive venues the seats are uncomfortable and noise from adjoining theaters leak through the walls (quiet, passionate scenes in my film are accompanies by the soundtrack of gunfire and car bombs in the film being shown next door).

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